COGNITIVE DISSONANCE is a psychological state, observed when a brain holds onto a belief (about reality) in the face of persistent contradictory evidence; by somehow ignoring it. COGNITIVE DISSONANCE is stressful but not as disturbing as having to explode a belief. The brain’s natural non-stress state, however, is COGNITIVE CONSONANCE, where belief is evidentially and consistently in alignment with reality.
The less easily observed but nonetheless essential enabler of COGNITIVE DISSONANCE is known as COGNITIVE ASSONANCE. ASSONANCE recasts DISSONANCE with most of its stress removed so it feels almost as natural as CONSONANCE.Read More

Democrat Blue or Republican Red? Both were appropriated post-FDR by rival factions of corporate and lineage big capital, to ringfence key voter demographics. The false dichotomy is designed to divide and rule the American people, so entrenched power can exploit the many and reward the few without regulation or restriction. What about the ideal ‘anyone can become President’? Do we need to Make America – Americans – Great Again?Read More