Universality of personal devices — be it smartphone, tablet, console, or computer — has brought together a global community of almost 4 billion people.

Every day, entire populations converge online via social media.

Society is being driven forward at an unprecedented pace.

But… the internet has not democratized our world.

Data has become the defining economic and social heuristic in our brave new world.

“Data is the ultimate commodity because it capitalizes the market’s most valuable resource: us, the consumers.” – Steve Bannon

 

 

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Everything we do online generates data.

Every interaction, every A or B choice, every preference is recorded by our devices and data harvested by the corporate giants of the Silicon Valley.

This data was initially used to hone smart curation algorithms. Keep the users onsite for as long as possible, capture and captivate their attention.

Usage data grew exponentially. The ‘attention economy’ was born.

Machine learning developed to crunch and parse the big data through psychometrics pattern-matching.

Social media algorithms evolved into unparalleled micro-target advertising and global marketing spend shifted online, hundreds of billions a year pouring into big tech corporations.

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Today, demographic profiling is so accurate, real-time and individuated, social media feeds know you better than you know yourself.

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“The problems that humans are facing is that we are not consistent, we cannot play under great pressure. Our games are marked by good and bad moves – not blunders, just inaccuracies. They remain unnoticed in human chess, but are very damaging when you are facing a machine.” — Gary Kasparov

But here’s the bigger problem…

Addiction by algorithm is as effective at selling ideology as it is selling consumer advertising.

Institutional power has adapted to online propagation strategies.

Governments and civil authorities are now using their privileged position to source private data otherwise inaccessible to the tendrils of corporate profit.

In collusion with big tech, the personal space of every citizen has been invaded and commodified by deep data mining.

Individually-targeted propaganda is now being inserted into the everyday lives of citizens.

Artificial intelligence algorithms under exclusive control of corporate-government changes the rules of the exchange economy.

Classical free market theory no longer applies.

Curated social media becomes a closed circuit, a voluntary but endemic confirmation bias moulding everything we experience online.

With an entire universe at our fingertips, instinct-informed algorithm deselects it all, propagating only A/B tested content, sanctioned advertising and authorized political messaging.

Independent, individual voices no longer reach the wider community without permission.

 

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“Addiction is the dominant form of a culture that suffers from a superficial spectacle and celebrity-connectivity at its center. It’s a form of spiritual emptiness.”

— Larry Paige

We face a disempowered, disenfranchised future, trapped in parochial affirmation bubbles, living out a new paradigm: benign herd-exploitation.

This stately confluence of economic incentives, monolithic technocracy and authoritarian self-interest is inevitable without some kind of intelligent resistance.

But the old methods of public expression – civil disobedience included – won’t shift the needle.

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Local advertising is obsolete. Mainstream advertising requires multi-million dollar marketing campaigns as a bare minimum investment.

Innovation resources are controlled and closely regulated. Expertise is rationed, locked behind paywalls. Investigative journalism is made unprofitable and the outlier journalists themselves are marginalized, or censored into bankruptcy.

Petitions are ignored. Street protest is under-reported or reframed in echo chamber by peer-policed confirmation bias.

Troublemakers and non-conformists get diverted into irrelevant sidebars; or else de-platformed.

Soon there will be no way to be heard, let alone dissent.

 

Society must not be subordinated to a single technocratic orthodoxy.

Public narrative – our essential cultural discourse – needs to be more diverse than the self-serving script of a fake duopoly.

If we remain passive, we become mere exploited commodities of corporate monopolies.

Being manipulated by personalized consumer addictions or fed the illusion of group belonging by manufactured outrage degrades us as individuals and atomizes us as citizens of a potential community.

What’s more: it would be naïve to assume technology for policing compliance won’t evolve.

There can be no exclusive control of the public square.

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Enforcement by algorithm can be personalized using big data as easily as the content of a social media feed.

However benign it may appear, totalitarian control of the public square ends badly for 99.9% of the population.

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“Our politicians have sacrificed their principles on the altar of special interests; our corporate leaders have sacrificed their integrity on the altar of profits; and our media watchdogs have sacrificed the voice of dissent on the altar of audience competition.” — The Social Dilemna

“Clever gimmicks of mass distraction yield a cheap soulcraft of addicted and self-medicated narcissists.”

Rabbl3 aims to provide a way for the private citizen to compete with corporate-institutional domination of public space.

Rabbl3 is cutting-edge tech with the capacity to unlock the algorithms on behalf of the humble user.

 

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“Governments are now using fabrication of grassroots support for policies on social media, creating a closed loop in which the regime essentially endorses itself, leaving independent groups and ordinary citizens on the outside.” – Naomi Klein

Rabbl3 is a multipurpose ecosystem that proliferates the legitimate impact of individuals as high velocity or coordinated action.

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Rabbl3 uses pioneering techniques to re-democratize online communication, allowing its users to assert independent free choice against the multivariate big data precision-fuelled artificial intelligence algorithms.

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Rabbl3 employs powerful algorithm-targeting, exponential org-focus tools, split-run inversion systems, real-time sapient-action-nexus (AI) and unique collaboration models.

Because Rabbl3 is not a “bot” its universal cipher unlocks the gatekeeper algorithms with none of the dishonest anonymity or automated blitzkrieg used in high-priced B2B social media manipulation.

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“There is little or no ability for an internet user to know when they are being covertly propagandized by their government, which is precisely what makes it so appealing to intelligence agencies, so powerful, and so dangerous.” — Glenn Greenwald