“… may you live in interesting times…”

The ancient Buddhist proverb has never felt more relevant than it does today.

Technology has transformed the 21st-century ‘public square’ into a globalized web of instant communication.

Accessible from anywhere. Open to everyone.

No part of modern life is untouched by rapid technological change.

Digital content ad infinitum — available 24/7 — a touch away, in everyone’s pocket.

“Monopoly is a terrible thing, till you have it.” Rupert Murdoch


Universality of personal devices — be it smartphone, tablet, console, or computer — has brought together a global community of almost 4 billion people.

Every day, entire populations converge online via social media.

Society is being driven forward at an unprecedented pace.

But… the internet has not democratized our world.

“In a society governed passively by free markets and free elections, organized greed always defeats disorganized democracy.”Matt Taibbi

93% of all online use routes through just seven corporate platforms.

Amazon, Apple, Microsoft, Alphabet (Google) and Facebook dominate the global internet economy.

These five “Big Tech” corporations boast an output greater than the entire GDP of oil-rich Saudi Arabia. Their 2019-2020 revenues exceeded $1 trillion. Their annual economic growth outpaces every country on Earth, China included.



“With advertising, the free market does not yield a neutral system in which final buyer choice decides. The advertisers’ choices influence media prosperity and survival.” Milton Friedland

Data has become the defining economic and social heuristic in our brave new world.

“Data is the ultimate commodity because it capitalizes the market’s most valuable resource: us, the consumers.”Steve Bannon



“In terms of technological and communication progress in human history, the Internet is basically the equivalent of electronic telepathy. We can now communicate all the time through our little magic smartphones with people who are anywhere, all the time, constantly learning what they’re thinking, talking about, exchanging messages.”Edward Snowden

Everything we do online generates data.

Every interaction, every A or B choice, every preference is recorded by our devices and data harvested by the corporate giants of the Silicon Valley.

This data was initially used to hone smart curation algorithms. Keep the users onsite for as long as possible, capture and captivate their attention.

Usage data grew exponentially. The ‘attention economy’ was born.

Machine learning developed to crunch and parse the big data through psychometrics pattern-matching.

Social media algorithms evolved into unparalleled micro-target advertising and global marketing spend shifted online, hundreds of billions a year pouring into big tech corporations.

Today, demographic profiling is so accurate, real-time and individuated, social media feeds know you better than you know yourself.

Compelled attention (or “addiction” and “receptivity”) is the secret heart of consumer economics. Addiction maximizes the consumer’s time online.

ReceptivITY = Attention x Mental Passivity x Emotional Hook

Informed by big data, tested by machine learning, delivered by the algorithm, it turns out the most effective combination for Receptiveness is confirmation bias and outrage.

Confirmation bias engages attention without disrupting passive attention.

Outrage is the simplest emotional hook, compatible with confirmation bias and universally engaged attention.

Addiction – or compelled attention – is woven into everyone’s online experience.


But here’s the bigger problem…

Addiction by algorithm is as effective at selling ideology as it is selling consumer advertising.

Institutional power has adapted to online propagation strategies.

Governments and civil authorities are now using their privileged position to source private data otherwise inaccessible to the tendrils of corporate profit.

In collusion with big tech, the personal space of every citizen has been invaded and commodified by deep data mining.

Individually-targeted propaganda is now being inserted into the everyday lives of citizens.

Data has become weaponized in the battle for the hearts and minds of citizen consumers.

There has always been a fundamental asymmetry between individual members of the public and the organized, centralized corporation.

Big tech’s monopoly on both data and the social media platforms creates an almost unlimited potential for its exploitation.

The very pioneers of the dot com revolution describe today’s unholy convergence of economic and institutional interests as an existential threat to free society.

“The public square is no longer in the hands of the people.”

Artificial intelligence algorithms under exclusive control of corporate-government changes the rules of the exchange economy.

Classical free market theory no longer applies.

Curated social media becomes a closed circuit, a voluntary but endemic confirmation bias moulding everything we experience online.

With an entire universe at our fingertips, instinct-informed algorithm deselects it all, propagating only A/B tested content, sanctioned advertising and authorized political messaging.

Independent, individual voices no longer reach the wider community without permission.


Independent voices no longer reach the wider community without official permission or major advertising campaign funding.

New sources of information are parsed out of the conversation by default.

Hundreds of organic posts won’t “trend“ unless amplified by algorithms and gatekeepers; which never happens if a subject runs contrary to official agenda.

Corporate influencers and tech-savvy hypernormalization professionals (under political direction) manufacture most of the “trending” content into the public narrative.

86.4% of all English-language viral campaigns originate this way.

We face a disempowered, disenfranchised future, trapped in parochial affirmation bubbles, living out a new paradigm: benign herd-exploitation.

This stately confluence of economic incentives, monolithic technocracy and authoritarian self-interest is inevitable without some kind of intelligent resistance.

But the old methods of public expression – civil disobedience included – won’t shift the needle.

Local advertising is obsolete. Mainstream advertising requires multi-million dollar marketing campaigns as a bare minimum investment.

Innovation resources are controlled and closely regulated. Expertise is rationed, locked behind paywalls. Investigative journalism is made unprofitable and the outlier journalists themselves are marginalized, or censored into bankruptcy.

Petitions are ignored. Street protest is under-reported or reframed in echo chamber by peer-policed confirmation bias.

Troublemakers and non-conformists get diverted into irrelevant sidebars; or else de-platformed.

Soon there will be no way to be heard, let alone dissent.


Society must not be subordinated to a single technocratic orthodoxy.

Public narrative – our essential cultural discourse – needs to be more diverse than the self-serving script of a fake duopoly.

If we remain passive, we become mere exploited commodities of corporate monopolies.

Being manipulated by personalized consumer addictions or fed the illusion of group belonging by manufactured outrage degrades us as individuals and atomizes us as citizens of a potential community.

What’s more: it would be naïve to assume technology for policing compliance won’t evolve.

There can be no exclusive control of the public square.

Enforcement by algorithm can be personalized using big data as easily as the content of a social media feed.

However benign it may appear, totalitarian control of the public square ends badly for 99.9% of the population.

“Clever gimmicks of mass distraction yield a cheap soulcraft of addicted and self-medicated narcissists.”

Rabbl3 aims to provide a way for the private citizen to compete with corporate-institutional domination of public space.

Rabbl3 is cutting-edge tech with the capacity to unlock the algorithms on behalf of the humble user.


Rabbl3 is a multipurpose ecosystem that proliferates the legitimate impact of individuals as high velocity or coordinated action.

Rabbl3 uses pioneering techniques to re-democratize online communication, allowing its users to assert independent free choice against the multivariate big data precision-fuelled artificial intelligence algorithms.

Rabbl3 employs powerful algorithm-targeting, exponential org-focus tools, split-run inversion systems, real-time sapient-action-nexus (AI) and unique collaboration models.

Because Rabbl3 is not a “bot” its universal cipher unlocks the gatekeeper algorithms with none of the dishonest anonymity or automated blitzkrieg used in high-priced B2B social media manipulation.

“We have been very effectively pacified by the pernicious ideology of a consumer society that is centered on the cult of the self – an undiluted hedonism and narcissism. That has become a very effective way to divert our attention while the country is reconfigured into a kind of neo-feudalism, with a rapacious oligarchic elite and an anemic government that no longer is able to intercede on behalf of citizens but cravenly serves the interests of the oligarchy itself.”

Rabbl3 restores the meaning and the spirit of citizen democracy to real-world society, rebalancing the scales of online influence before it’s too late: one-man, one-vote.

Rabbl3 concentrates the power of the Many – the only authentic civil power in society – to break the tech-algorithms and their corporate-gatekeeper monopoly.

Rabbl3 is Kratos restored to Dēmos

Rabbl3 is Democracy esse quam videri

(“to be, not only seem to be”)

Rabbl3 use cases and sample studies can be found HERE.

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